I decided to leave McKinsey as a distinctively performing Engagement Manager to pursue a myriad of other personal and professional interests, but never got fully disconnected from the consulting practice.

I have end-to-end experience of consulting – from scope and approach definition to senior client management and project delivery – for public and private sector clients in countries such as Portugal, Spain, Greece, UK, Germany and US.

My expertise includes:
• Strategy and strategic marketing;
• Consumer insights (in-depth qualitative and quantitative market research), segmentation, pricing, branding;
• Innovation & creativity, new business model generation.


Examples of management consulting experience (not exhaustive)

Art & Luxury goods
• Online growth strategy for leading art institution
• Online growth strategy for global luxury player
• Brand architecture optimisation for global luxury player

• Growth strategy for non-aeronautical activities of an airport authority operating under single till regulation
• Competitive strategy for a flagship airline facing increased low-cost threat from expanding competitor

• Growth strategy and expansion blueprint for a new green field retail operation

• Full portfolio redesign of the executive education offering of a world leading business school

Health & Pharmaceuticals
• Design of a cross-sectorial and multi-stakeholder strategy to enhance patience compliance in diabetes
• End-to-end redesign of the marketing & sales approach for a world leading pharmaceutical
• Marketing spend optimisation for a world leading pharmaceutical
• Go-to-market strategy for new product launch by a healthcare player

Oil & Gas
• Optimisation of a global refining portfolio (decisions to expand vs. upgrade vs. mothball etc. for several refining assets)
• New commercial policy and sales force stimulation programme for B2B division of global integrated player
• New loyalty programme design for retail arm of a multinational integrated player
• Social media entry strategy for a global multinational integrated player

Public Sector
• Economic development plan for Government of an African country

Telecom & Media
• Commercial turnaround strategy for a free-to-air television channel
• Full organisation redesign of a leading multimedia player
• New pre-paid pricing strategy for an incumbent mobile player
• Go-to-market strategy for new business opportunities in machine-to-machine for a multinational telecom
• Long-term strategic planning for a multinational telecom

Transport & Logistics
• Internal branding strategy and implementation roll out for a world leading logistics operator
• Design of a management information system at a leading train operator